HeyGen Pricing, Features, and Alternatives

Do you need engaging videos for your business plan, ads, or educational purposes? In 2024, there is no need to record real videos, pay for actors, and write scripts. HeyGen is a software for AI video creation. Choose the virtual avatar, write text, add background music, and see the tool crafting a realistic video.

If you're ready to create professional videos, see this review. You'll explore HeyGen pricing and the video generation guide, as well as the tool's pros and cons. Finally, see the alternatives for this AI video generator.

What is HeyGen AI?

HeyGen is an AI video generator for businesses, creators, managers, and educational institutions. With the help of premade AI characters, it offers easy and quick video generation:

1. Choose the avatar for personal touch. Choose one of 300 avatars made by HeyGen. Characters differ by gender, nationality, facial expressions, and emotions. This covers diverse needs and target audiences.
2. Select the language. HeyGen operates in 200+ languages, including English, German, Spanish, French, etc. This helps to create videos for different countries and target markets. All this requires just a few clicks.
3. Choose the voice clone. AI-generated voices can be friendly, serious, professional, soft, and so on. With unparalleled language localization, you get realistic speech imitation.
4. Set the background. It can be your PowerPoint presentation, a pre-recorded screen video, or an AI background. Choose what suits your goal. For friendly videos, consider natural backgrounds – offices, nature, etc.
5. Enter the text. Write the script or let Chat GPT do it. Audio uploads are also available.

Finally, confirm and see what happens. HeyGen crafts high-quality videos in only several minutes. As a result, you get a realistic video where a chosen avatar speaks naturally, using your script. Talking avatars behave like humans, offering a realistic video experience. With the user-friendly platform, even a beginner can create realistic content.

HeyGen Pricing Plans

Upon registration, choose a pricing plan – one of four options. Let's explore pricing details for better understanding.

Free Plan

A free plan features the main functions, but you are limited in the number of videos. Each month, you can craft up to 3 videos, each lasting up to 3 minutes. Use up to 60 studio avatars and only one custom avatar – a person you create from scratch. You have access to all languages, the AI video generator, and the editor. The video processing speed is standard. However, advanced features are not included.

This plan is more than enough for learning and beginning your journey. Note that all videos are exported with a watermark.

Unlock Premium Features

With plaid plans, craft long-form videos, access the fastest video processing, and craft as many videos as you need monthly. There are three paid plans, each with added features:

1. Creator plan ($29 per month). The video duration here is 5 minutes, and you are not limited to the number of videos. Within this plan, you can create up to 3 instant avatars – these are characters created based on your photos. Faster processing and PDF presentation input are included.
2. Team plan ($89 per month). Craft unlimited videos with a 60-minute duration. Use premium avatars and export your videos in 4K. The processing is also faster.
3. Enterprise plan (customizable pricing plans). To access this format, contact the support team. Within this plan, craft multi-scene videos, use auto-captions, create unlimited videos of any format and resolution, and use all possible features of HeyGen.

All users receive multilingual support, but the Creator plan can only reach out via email. Enterprise plans receive personalized assistance. Note that a free trial is absent – to try the tool, simply use the free plan format.

To avoid buying a whole subscription, you can also purchase more credits. This enables some limited features within any subscription type.

HeyGen for Professional Videos: Pros and Cons

Like any video creation kit, HeyGen has pros and cons. See if the tool suits your expectations or whether you need an alternative.

Pros:

• A library of "how-to videos" for each function;
• Easy video sharing and uploading;
• Use a free HeyGen offer to craft content for free;
• No need for expensive equipment for video filming;
• An intuitive interface for a content creator;
• Versatile plans for companies and individuals;
• No need for technical skills since Heygen offers automatic creation;
• Unique features on the market of video generation.

Cons:

• Expensive pricing plans;
• The customer support takes up to several days to respond;
• Video previewing is limited daily.

Heygen Positive Reviews

HeyGen has 4.7 stars on Trustpilot – that's quite a good status. Among positive reviews, customers praise amazing lip-syncing. With the help of AI, text-to-speech works amazingly. Customers receive realistic videos as if a real person were talking.

The interface is also good. Greg Heaver from Australia says that "a non-tech guy like myself" has easily sorted the interface out. Other users also compare HeyGen to alternatives, emphasizing its ease of use and amazing AI.

Negative Reviews About Video Creation with HeyGen

However, not everything's perfect. Looking through negative reviews, one can see customer support complaints. It takes up to several days to receive an email response. Within paid plans, the same problem happens.

Another complaint is non-intuitive pricing. Heygen offers free video creation, enabling all the functions. Once you use them, the paywall may appear before the export. This way, customers sometimes use paid functions without knowing about it. This makes video production complicated. Before crafting any video, make sure you use only free functions.

Free plan users also complain about extremely long processing. On Trustpilot, one can find a review saying that previews are loading for 72 hours straight.

Overall, the main drawbacks are pricing, unintuitive payments, long processing, and slow customer support.

HeyGen Features for Marketing Videos and Creativity

Still, HeyGen remains a decent option for a global audience, including content creators, businesses, and educational projects. With enhanced features, you get even more.

AI and Custom Avatars

This feature is confusing for beginners, so let's sort things out. A studio avatar is a premade character with a certain appearance. Choose one from 300+ (free plan and creator plan are limited to only 60) and use them for video creation.

A custom avatar, meanwhile, is a new character created out of your photo or a video. Upload your image, and HeyGen will transform you into the avatar. Imagine your photo becoming "alive" and talking in multiple languages. That's how custom avatars work. Within the free plan, only one character per month is available. Others can create 3, and the enterprise plan is not limited.

AI Video Creation

With its user-friendly interface, HeyGen is simple, even for beginners. Choose creative styles, craft script with ChatGPT, and create content from scratch. Such functions save you time and don't require any technical knowledge.

Script Generation

You can write the text on your own or even record your voice. But if you lack time, entrust it to AI. Write the key ideas and give ChatGPT a technical assignment. The chat will craft a realistic script for your quality videos.

Personalized videos

This tool is a perfect option for CRM systems and client services. Create a video template with a certain character and text. Each time, the avatar will use your client's name to create a personalized video. This is an innovative way to inform your clients about purchase details, news, and offers. Using the avatar and a video format, you build a connection that is unavailable in text messages.

Brand Kit

Do you need HeyGen for your business plan? Use the brand kit tool. To do this, navigate to your personal account in Heygen, located in the upper left corner. Choose colors, fonts, images, and graphic elements (including logos) for your brand. Now, HetGet will use them for every new video by default. This is a nice way to save time. AI-generated styles will match your brand's color palette and design features.

Craft auto-captions, text-to-video, and other formats – all of them will match a certain style.  

Use Presentations and Subtitles

Craft explainer videos, e-learning videos, and other educational content types. HeyGen transforms text into speech, but you can do vice versa as well. Create auto-captions or add text-to-video, creating explainer content. Turn your video content into high-quality videos that are available for people with hearing impairments and multilingual audiences. The global language suite helps to reach audiences from all over the world.

Create Videos with HeyGen Alternatives: The Top Choice

Apart from the main functionality, HeyGen also offers screen and voice recording, as well as language translation. In these terms, there are some better alternatives – after all, HeyGen primarily focuses on AI avatars.

• If you lack video editing skills, consider easier tools like Movavi, Pinnacle Studio, or even mobile editors. These tools feature intuitive interfaces that are enough for video cutting and trimming.
• For voice clone and voice translation, try Rask AI. This AI tool analyzes your voice and creates multilingual copies. This way, you can easily translate ads and learning materials into 200+ languages. Use it to create videos with subtitles, extract titles separately, or clone your voice in a video.

Take the best out of each editor – that's the key to success. While HeyGen's key features are AI avatars and video creation from scratch, Rask AI is way better for audio cloning and translation. Meanwhile, simple video editors can be better for beginners.