Table of contents
Gaming blogs today
In a few decades, video gaming has transformed from a niche hobby to a global phenomenon. In the era of social media, gaming bloggers and content creators can become celebrities in their own right and attract millions of viewers to their channels. Take MrBeast, for instance, a YouTube superstar who’s not only a social media juggernaut but also a gaming content creator with a net worth exceeding $55 million.
As gaming bloggers grow in popularity and influence, they're crafting more engaging and immersive content, bridging the gap between gamers and the general public. This trend underscores the growing importance of video game localization, ensuring these experiences are accessible and relatable to a diverse, global audience.
The clients
Yuri Shvets stands at the helm of Nerkin, a YouTube channel with over 2.4 million subscribers, dedicated to the ever-popular game Minecraft. This game is renowned for its Lego-like environment, allowing players to build and explore their own worlds, which has contributed to its immense popularity.
Ahmet Can Şimşek has been actively producing content for YouTube for about 8 years. He is the creative force behind CLASH TUBER, a channel boasting over 380k subscribers. His channel focuses on Clash of Clans, a trailblazer in blending real-time strategy with MMO gameplay elements, a game known for its strategic depth and engaging community interactions.
The challenge
In early 2023, YouTube's new feature allowing multiple audio tracks for videos brought fresh opportunities for creators like Yuri. Yet, it also posed challenges. Making several soundtracks for one video is a time-consuming process. In the online world, where regular and frequent content is key, this added a lot of work. Yuri had to find a balance between maintaining quality and producing extra audio tracks for each video. This was a significant hurdle that needed addressing.On the other hand, Ahmet was dealing with a globalization challenge since his content was primarily understood only by his compatriots. He found subtitles insufficient for his global outreach goals and started searching for a more adaptable audio solution. Ensuring the right tone of voice and cultural accuracy was crucial, but more importantly, Ahmet needed the flexibility to edit AI-generated audio to match his unique content needs and audience expectations.
How Rask AI brings value
Boosting the quality of Yuri’s voiceovers
After trialing various third-party AI solutions, Yuri was still not satisfied with the audio quality. That changed when he discovered Rask AI. The tool generates natural-sounding voice tracks, significantly improving the accuracy of his translated videos. Yuri’s translated videos began to sound more professional, impressing his colleagues as well as himself.
Rask AI efficiently handled the production of multiple audio tracks, drastically reducing the effort required from Yuri and enabling him to serve a bigger audience without compromising on the regularity of his posts.
Helping Ahmet scale his content reach
Ahmet aimed to reach an international audience with content in their native languages, and Rask AI was instrumental in this effort. The tool provided the ability to edit transcripts of the audio and instantly listen to the changes, ensuring accurate and clear translations. This feature was crucial for Ahmet, allowing him to maintain the essence and clarity of his original content.
The positive feedback from native German and English speakers on his Rask AI-translated videos validated the effectiveness of the tool, setting the stage for Ahmet's expansion into new linguistic territories on platforms like TikTok and Instagram.
The international future of local voices
In an era where globalization dominates, it's the perfect moment for local talents to gain worldwide recognition. Rask AI steps in here, enabling content translation into over 130 languages rapidly and with high quality.
