LC Waikiki: Making Global Communication Possible with Rask AI
“Everyone deserves to dress well”
Context
Company
LC Waikiki is a global fashion retailer dedicated to making stylish, affordable clothing accessible to everyone, with stores in 60 countries.
https://www.lcwaikiki.com/
LC Waikiki is a global fashion retailer dedicated to making stylish, affordable clothing accessible to everyone, with stores in 60 countries.
https://www.lcwaikiki.com/
Industry
Retail and Fashion
Retail and Fashion
Key features used
Automated Translation, Dubbing API Integration
Automated Translation, Dubbing API Integration
That idea isn’t just a slogan for LC Waikiki, it’s the heart of everything they do. From its roots in Turkey, LC Waikiki has grown into a brand known for accessible style and smart communication, ensuring that every store across 60 countries receives timely, culturally relevant content.
“Our goal is to build effective communication between HQ and our store teams. Through localization, we deliver content that fits the cultural and linguistic needs of each region, ensuring relevance for our global stores.”
Cihan Çelikkan
Software Development Group Manager (Retail Domain) at LC Waikiki
Software Development Group Manager (Retail Domain) at LC Waikiki
The Challenge
Managing Production & Multi-Language Complexity
*What Are Gemba Videos?
In retail, gemba videos are recordings taken directly on the store floor, “the real place” where work actually happens (the word gemba is Japanese for “real place”).
They capture everyday operations such as product displays, customer interactions, and staff practices, giving first-hand insights into how business is conducted.
Retailers rely on gemba videos for training, process improvement, and sharing best practices across multiple locations, ensuring everyone is aligned and operating efficiently.
They capture everyday operations such as product displays, customer interactions, and staff practices, giving first-hand insights into how business is conducted.
Retailers rely on gemba videos for training, process improvement, and sharing best practices across multiple locations, ensuring everyone is aligned and operating efficiently.
High Volume, Tight Budget
LC Waikiki needed to localize thousands of minutes of gemba* videos every month.
Time-Consuming Manual Translation
Traditional translation and dubbing were too slow for the fast-paced retail environment.
One-Size-Fits-All Language Didn’t Work
Producing content in only one common language led to inefficiencies and cultural mismatches across different regions.
Complex, Multi-Region Coordination
Managing dozens of languages and disparate teams was complicated and prone to delays.
*What Are Gemba Videos?
In retail, gemba videos are recordings taken directly on the store floor, “the real place” where work actually happens (the word gemba is Japanese for “real place”).
They capture everyday operations such as product displays, customer interactions, and staff practices, giving first-hand insights into how business is conducted.
Retailers rely on gemba videos for training, process improvement, and sharing best practices across multiple locations, ensuring everyone is aligned and operating efficiently.
They capture everyday operations such as product displays, customer interactions, and staff practices, giving first-hand insights into how business is conducted.
Retailers rely on gemba videos for training, process improvement, and sharing best practices across multiple locations, ensuring everyone is aligned and operating efficiently.
The Solution
Getting Rask AI Onboard
LC Waikiki sought a more efficient, scalable localization process to ensure culturally relevant videos for its global stores. By integrating Rask AI’s automated video localization API, the company streamlined the production and distribution of localized content.
Straightforward Implementation & API Integration
LC Waikiki quickly integrated Rask AI into its existing content management and distribution systems with minimal setup.
Automated Translation & Dubbing
Rask AI handles an average of 20,000 minutes per month across 32 languages, ensuring fast, accurate localization.
Responsive Partnership
Rask AI’s team provides prompt support and addresses new feature requests quickly, adding value beyond the technology.
The Impact
Communication & Productivity Boost
By adopting Rask AI, LC Waikiki has achieved measurable results:
Faster Time to Market & Cost Savings
Automated workflows slashed turnaround times and cut costs dramatically, staying well within the monthly budget.
Unmatched Production Volume & Velocity
Localizing 20,000 minutes of video monthly would be unattainable without AI, enabling LC Waikiki to scale like never before.
Quality Interactions Across 60 Countries
Culturally and linguistically relevant videos have improved engagement with both customers and store teams.
Enhanced Productivity
Teams now devote more attention to strategic initiatives, rather than being bogged down by manual localization tasks.
“We see Rask AI as a valuable partner in our future localization projects, providing an efficient, scalable solution that enhances both speed and accuracy in our content. Yes, we would highly recommend Rask AI to other companies facing similar challenges, as it saves time, improves content quality, and is well-suited for managing localization across multiple regions.”
Cihan Çelikkan
Software Development Group Manager (Retail Domain) at LC Waikiki
Software Development Group Manager (Retail Domain) at LC Waikiki